Next generation innovation: XaaS – “Everything as a Service” (2016-17)

Project outcomes

Sponsored by HP Inc


Project title: 
Next generation innovation: XaaS – “Everything as a Service”
Description of the project: 

In a services market which is commoditizing, we have an opportunity to change the way we engage with our clients and gain competitive advantage. In just the print market alone, there is a $132B total addressable market (TAM), with the transactional market in decline and the contractual market in modest growth.

Increasingly, our clients are looking for print and personal systems capabilities "as a service," meaning that they don't need to purchase the hardware, services and solutions as a capital outlay – they can enter into a contractual relationship with a company like HP and get higher value for their investments.

This project would define unique motivators to move clients from a "transactional" relationship with HP (a transactional relationship is typically focused on low price and where the client manages the day to day execution) to a more contractual relationship focused on optimizing true costs in a strategic relationship that nets a higher value overall for both the client and HP, and the client is freed of the "day to day" operational headaches. Part of the project will tackle a very difficult "why should I move" question we get from our clients with a quantitative business case. There is parallel work on business models that can be leveraged and immense executive support. 

Project brief

Project brief

Sponsored by HP Inc

Location: 
HP Inc. Headquarters in Palo Alto, San Francisco, California, USA
Description of the project: 

In a services market which is commoditizing, we have an opportunity to change the way we engage with our clients and gain competitive advantage. In just the print market alone, there is a $132B total addressable market (TAM), with the transactional market in decline and the contractual market in modest growth.

Increasingly, our clients are looking for print and personal systems capabilities "as a service," meaning that they don't need to purchase the hardware, services and solutions as a capital outlay – they can enter into a contractual relationship with a company like HP and get higher value for their investments.

This project would define unique motivators to move clients from a "transactional" relationship with HP (a transactional relationship is typically focused on low price and where the client manages the day to day execution) to a more contractual relationship focused on optimizing true costs in a strategic relationship that nets a higher value overall for both the client and HP, and the client is freed of the "day to day" operational headaches. Part of the project will tackle a very difficult "why should I move" question we get from our clients with a quantitative business case. There is parallel work on business models that can be leveraged and immense executive support. 

Project outcomes

This project has been closed
Project Aims: 

Students are expected to undertake the following: 

  • Primary research through our Competitive Market Intelligence team
  • Primary research through direct client engagement with account teams 
  • Secondary research from key analysts like Gartner, IDC, Quocirca, InfoTrends

With access to HP thought leadership from executive levels through to individual experts, it is expected that the student team will combine the above findings to develop a proposal that will address how to solve this business challenge.

Available to: 
All Students
Faculty or Department: 
Art, Design and Architecture
Arts
Business and Economics
Engineering-Aerospace
Engineering-Chemical
Engineering-Civil
Engineering-Electrical & Computer Systems
Engineering-Environmental
Engineering-Materials
Engineering-Mechanical
Engineering-Mechatronics
Engineering-Software
Information Technology
Law
Science
Disciplines: 
Aerospace Engineering
Art Design and Architecture
Arts
Banking, Finance & Taxation
Business Computing
Business Law
Chemical Engineering
Civil Engineering
Commerce
Computational Science
Computer Science
Econometrics & Business Statistics
Economics
Electrical & Computer Systems Engineering
Environmental Engineering
Games Development
Law
Management
Marketing
Materials Engineering
Mathematical Science
Mechanical Engineering
Mechatronics Engineering
Multimedia Systems
Network Computing
Physics and Astronomy
Software Development & Software Engineering
Sector: 
Technology
Employment Type: 
Scholarship
Eligibility: 
Australian Citizens only

Please note due to a strict entry regime administered by the United States of America you must comply with the following prior to applying for this project.

  • Hold a current Australian passport and ensure that it is valid for at least six months from your date of return to Australia
  • Be eligible to apply and successfully obtain the relevant visa to allow entry/exit to and from the USA
Selection Criteria: 

Your application will be reviewed by senior faculty members and assessed against the following criteria:

  • Quality of covering letter, resume and on-line application form including spelling & grammar
  • Relevance of your degree to the project(s) you select
  • Skills, ability, knowledge and experience relevant to the project (s) you apply for
  • Extra - curricular activities (i.e. sports/clubs & societies/memberships)
  • Career goals & ambitions
  • Academic performance
  • Successful completion of group activity
  • Successful interview with industry partner

 Please note:

  • Scope for MITI projects are determined by the industry partners, this includes student disciplines and whether they require students at undergraduate, Masters or PhD level.
  • The final selection of the MITI project team will be made by the industry partner.
  • Each industry project will run for 12 weeks over the summer vacation period that is December 2016 through to February 2017.
  • If selected you must be available and agree to commit for the entire 12 week period. 
  • Successful applicants must comply with passport/visa requirements as previoulsy stated (refer eligibility)
Duration: 
12 weeks
Max number of recipients: 
3
Application process: 

Applications are submitted online via the MITI website and must include a cover letter (no more than one page) and current CV.

 Your cover letter should include the following information:

  • why the project is of particular interest to you
  • an outline of relevant experience either through vacation work, study or other extra curricula activities
  • what you can contribute as a member of the team

 

HP Inc

In the era of technological tectonic shifts, the new born company HP is here to change how people play with technology.

Our vision is to create technology that makes life better for everyone, everywhere — every person, every organization, and every community around the globe. Whether it is 3D printing, new categories of immersive computing experiences such as Sprout, the thinnest laptop in the world - Spectre 13, we create products and solutions that deliver the best experience at home, at work and on the go. This motivates us — inspires us — to do what we do. To invent, and to reinvent. To engineer experiences that amaze. We won’t stop pushing ahead, because you won’t stop pushing ahead. You’re reinventing how you learn. How you play. How you live. With our internship project, you’ll reinvent your world.

This is our calling. Apply for HP project and get the best internship experience in the world, solving a real-life business challenge side by side with our prominent executive leadership team and professionals in the Silicon Valley, Palo Alto, California, United States.